Corporate Social Responsibility & Flood Relief in Pakistan

The current floods in Pakistan have wreaked havoc on about one-third of the country. With rivers overflowing their banks, flash floods occurring often, and glacial lakes bursting, Pakistan is currently experiencing its worst floods in this century.

According to sources, Balochistan and Sindh have been the most severely affected by the floods. Senior government officials predict that the most recent floods have affected 33 million people and killed more than 1200 people.

In addition, more than 809,000 hectares of agricultural land, 3,451 kilometres of roads, and over 1 million homes have all been completely destroyed. In addition, 304,475 and 2.8 million acres of crops in 23 districts were affected, while 500,000 and 202,593 animals perished in Balochistan and Sindh, respectively.

What is Corporate Social Responsibility (CSR)?

Corporate social responsibility (CSR) is a type of self-regulatory behaviour that demonstrates a company’s accountability and commitment to advancing the social and environmental well-being of communities and society.

Nowadays, stakeholders evaluate a business based on how its operations affect the local community, environment, and society at large. People nowadays are becoming more aware and concerned about their environment and surroundings, thus corporate social responsibility is gaining its significance in today’s world.

CSR Role in Flood Relief

The idea of corporate social responsibility (CSR), which unites the public, private, and non-governmental sectors (NGOs) in advocating for comprehensive solutions, plays one of the key roles in flood relief.

Additionally, it aggressively encourages the public and civil society to take action by supporting successful campaigns. This is why the depressing situation of flash floods in Pakistan calls for corporate social responsibility more than anything else. Corporate social responsibility has gained its significance throughout the world due to increased social awareness.

Even though several NGOs have set up relief camps for flood victims in the impacted areas, the ongoing supply of financial and in-kind assistance from the government and private organizations is crucial.

There is dire need for every corporate sector to indulge in community work so that the needs of all flood affecters could be fulfilled. Only when well-known businesses consistently promote flood rehabilitation, lives of several can be saved.

How Does Corporate Social Responsibility Create an Impact on Flood Affecters?

Corporate Social Responsibility can create a massive impact to improve the well-being of flood affected communities. There are a few ways these campaigns can be conducted in order to make an actual impact on the community and affecters.

Social Media Presence

In today’s world, social media has the greatest influence on people. From marketing and advertising different products and services, to creating awareness about any ongoing issues in the world, social media platforms are thoroughly used to make a difference.

The formation of activism on social media platforms play the most important roles during disasters. The marketing know-how channelled into CSR efforts harvest an influential outcome, from appeals to donations to educating people on the source and effect of a natural disaster.

Awareness Amongst Youth

About 64% of Pakistan’s population is below the age of 30, making it one of largest young population countries in the world. It is also a fact that the youth uses social media platforms the most, and thus gets most influenced by it.

Famous brands in Pakistan including Agency21 International, Graana.com, etc. are spreading awareness about the floods in Pakistan and how each and every individual can make a difference by contributing their part.

Be it influencers on Instagram or famous celebrities on Twitter, social media has given every influential person a platform to voice their opinions. This is the influence of CSR in communicating messages and establishing patterns for volunteerism.

Across Pakistan, businesses from the real estate industry to the food industry to universities have contributed funds for flood restoration. Corporate social responsibility can make a significant difference in the society

Volunteering For Community Service

The number of volunteers for any type of community work has increased favourably thanks to motivated input from leading corporations. Public attention is well-integrated and contained as companies aggressively promote calls to action for donations and relief efforts every day.

As more volunteers perform community service, a wholesome flood relief channel develops. People have volunteered all throughout Pakistan to collect money and donations for NGOs and educational institutions.

Agency21 International’s Role in Creating a Difference

In Pakistan, flooding during the monsoon season has resulted in considerable destruction. After vast amounts of land were destroyed and more than 33 million people were forced to evacuate their homes, the population is most definitely in desperate need of aid.

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On a flood relief endeavour, the Pak Army is collaborating with Graana/IMARAT/Agency21 International/PropSure. They have made an effort to provide meals and other necessities to those in need.

In order to generate as much cash and in-kind donations as possible in the form of necessary supplies, consulting services, and policy support, Agency21 International is working long-term with governmental agencies and NGOs to ease the flood disaster in Pakistan.

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Additionally, team members of Agency21 International are accumulating in-kind donations in the form of food, clothing, daily essentials, sanitary supplies, and other items.